The Panerai Source Forums

When I saw the pics of the 301 in the gallery section, it got me thinking (Actually a fairly rare occurrence)

Why does the 301 exist? Have there been/will there be others?

This watch is known as a 'Ghost' - it doesn't appear in any catalogue, or on the Panerai web site, and was produced as a one-off limited edition off 500 in 2008 (K), although it seems very likely that less than the original 500 were in fact ever produced.

It has a polished case of the 104, but the internals/dial of the 164 - they should have added the two together and called it the '268' but there's already one of those...

So does anyone have any thoughts as to why it has been produced? I'm just curious to know...

A few ideas spring to mind, but I'd like to see yours first!!

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Own: 219, 253, 270, 308
On order: 28 Selling: 164 OOR
Past loves: 000,176,199,240,250,251,252,288

Being still a Pammy newbie, i don't understand a lot of Panerai marketing to date. I think we're all aware how car makers view these specials though, mainly a way to shift sticking stock or about to be discontinued lines. Given the 164 is hardly a best seller, perhaps this was a move to sell some growing backlog stock?

Maybe the 164 will be dropped this year, with the 104 next year deferring to the 312?

Other than that, my 'Thoughts' are to be in a sunnier place where the snow wind and rain never visit

Ah.. is the 301 a Ghost too? I thought the only ghost was the 237...