The Panerai Source Forums

Some chronograph Panerais have the term "Daylight" in their name, e.g. PAM 251. What does this term suggest?

Daylight is the bit between morning and evening...sorry, couldn't resist that.

This watch takes it's name from the film "Daylight" (1996) in which Sylvester Stallone wore a Panerai Luminor. At this time, he ordered a small batch to be made for him, and these became the 'Slytech' Luminor and had his signature engraved on the back.

Stallone is often seen wearing Panerai - in Rambo 4 he is wearing a black PVD Marina Militare.

He's not the only one - there are a number of actors who are seen in movies wearing Panerai, notably Jason Statham who has a small collection but often wears a 212...

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Own: 219, 253, 270, 308
On order: 28 Selling: 164 OOR
Past loves: 000,176,199,240,250,251,252,288

Thanks for explaining. Looked everywhere and couldn't find that. It is surprising that Panerai would be so influenced by cinema and celebrity.

Before Richemont took over the brand in 1997 (At first under the name Vendome as the group was called at that time, hence pre-Vendome etc.) Panerai had produced relatively few watches. The re-birth started in the early 1990's and Stallone, whilst filming in Italy came across the brand in Rome. He purchased one and wore it in the film, and also bought others to give to friends. Panerai agreed to make a 'limited' series, the Slytech previously mentioned, and things slowly took off from there.

Panerai don't engage in 'product placement' in films, and it was the personal choice of Stallone to wear the watch in the film. However, on a personal level, Panerai have been known to 'lend' watches to actors, and in one instance waited a considerable time before the 'loan' was returned after one of the 'Transporter' series starring Statham...

_________________
Own: 219, 253, 270, 308
On order: 28 Selling: 164 OOR
Past loves: 000,176,199,240,250,251,252,288

Great watch, terrible movie...