That's what I thought. The outercardboard box has an odd customer ID on it and it clearly says "for PAM233."
The inner black box does not have the corresponding stickers on it - those were provided seperately in the warranty.
BTW, the warranty no longer looks like a credit card - it's stamped by the boutique/dealer in the warranty pamphlet. I was told Panerai is doing this now for watches that are all made in-house....she said Panerais with out of house movements would have the "old" warranty.
It all adds up to me except for the outer shipping box....
Damn nice watch though