The Panerai Source Forums

is the rumor of the upcoming Sep 2nd price increase true or just speculation? Thing is I have sold a number of watches recentely because my dad had to had an operation and all my cash was in hard to liquidify investments and I am just starting to get some of my cash back.


So, go all out soon or wait it out?

There is a price hike in view, but how much is really the question - it's almost inevitable that there will be price increases (even if twice a year seems a little greedy to me...). The last price increase in May was between 5 and 9% depending on the model. If it's the same order of magnitude (which seems likely) that would make 18% per year - which on a watch costing 10,000$ is a HUGE amount IMHO.

One wonders if there's a correlation between the price hikes, the fact that there are no more ETA movements, and the sheer popularity of Panerai (not necessarily in that order) have something to do with this...

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Own: 219, 253, 270, 308
On order: 28 Selling: 164 OOR
Past loves: 000,176,199,240,250,251,252,288

I dont think those are real reasons to increase prices, just excuses. Panerai is a for-profit company and they will sell them to us at 20X if they could get away with it, and with the brands popularity these days it is very likely they can still get away with more price hikes. My AD says the average sitting time for most non-Ferrari models is 12 hours in the shop, and most of what he gets in has been bought before they even arrive.