It's only important to the person who finds it important - sounds mad, but think about it. It's a cardboard box - what possible use or interest is this to anybody? Do we wear the box on our wrists? No, but it's part of the 'whole' that people want when they buy their watches.
The outer cardboard box has been elevated to cult status - heaven knows why - and some deals fall through simply because the watch doesn't have "3 boxes" - I admit I 'prefer' to have eveything, but then if I came across a deal for a watch I wanted, at the price I wanted to pay, I'm not going to hesitate to buy, even if there's no outer box.
Very often people 'lose' the yellow polishing cloth inside the black box, or the foam insert around the pearwood box, or even the screwdriver - no one seems to worry about these items, even though they're possible more 'essential' than the outer box...
The answer to your question is, it all depends on the person you sell your watch to, if it's not important to you.
_________________ Own: 219, 253, 270, 308 On order: 28 Selling: 164 OOR Past loves: 000,176,199,240,250,251,252,288
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